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Messageyou LLC. opens US school year with Arizona School District signing

August 21 2007

Messageyou LLC. has opened the new American school year by signing the Sahuarita School District in Arizona as the first entire US school district to select the company’s leading edge messageyou™ solution for attendance monitoring and school-parent communication.

The deal is a breakthrough for Messageyou LLC. in its move into the US education market and represents the culmination of a lengthy trial with education administrators, teachers and school communities in and around Tucson, a town similar in size to MGM’s home town of Adelaide.

Commenting on the deal, Messageyou LLC. executive chairman Mr Mark Fortunatow said: "Sahuarita High School was one of three Tucson schools to start trials of a multilingual version of messageyou when we first came to America 12 months ago. They have put our products through their paces and judged them to be the best way to improve their communication with parents across the board.

"We are very pleased that Sahuarita and all the feeder middle, primary and elementary schools in the School District have now chosen to strengthen our relationship and adopt messageyou as their communication solution of choice.

"The schools, the students and entire communities have given our solution a resounding vote of approval. We have ongoing negotiations and trials under way with several districts in other cities across the United States and look forward to expanding our presence in this market."

Messageyou LLC. is developing a number of leads from its presentation to two conferences of school principals in Texas and Florida over the US summer break.

"The conferences gave us direct access to audiences of school principals, and while these are so far expressions of interest, this recent signing in Arizona makes it far easier to demonstrate the effectiveness of the messageyou suite."

Mr Fortunatow said the Arizona trials also demonstrated the versatility of SMS text messaging as an effective way to communicate with multilingual school communities. "One of the features of our solution is that schools can choose the language base that best suits the parents, guardians and students themselves. In Arizona, and other States in America, English is not always the first language for the school community, and we will be sending text messages in Spanish to many parents in Tucson this school year.

"Messageyou can be used to communicate with parents in most languages and the schools and communities really appreciate that flexibility."